The ExamNow crew traveled to the St. Anthony’s Italian Festival in Wilmington, Delaware on Sunday to enjoy some good music, amazing food and of course, some top-quality people watching! Naturally, while there, we took note of the advertising methods and creative ways vendors were capturing the crowds attention (tons of vendors). We stumbled upon a modest booth tucked away in the corner, but it managed to keep a steady flow of visitors coming-in so my radar went on full alert.

The company that occupied the booth was selling cosmetic products and olive oils. We recently built a website for a customer in a similar business vertical and we know from experience that the cosmetic industry has a very loyal customer base; they do not switch brands easily, so you must have a fantastic product.

What was so unique about this booth you ask? Well, they were giving away free samples of their flavored olive oils with a piece of bread (the white truffle oil wes very tasty). After sampling the bread (everyone else was, why not, right?) the young lady behind the table instructed and even demanded that everyone look at the variety of products they had to offer. These guys made just about everything from olive oil, and we were impressed. I witnessed multiple people make a purchase after tasting the oil covered bread and I had to applaud this tactic.

Getting your products in the hands of your consumers is key right now. I can’t tell you how many times we have told people that a website and internet marketing are not a magic bullet. Selling vanity products in these economic times takes a holistic strategy, and of couse, a good product. These guys did a fantastic job. I wonder how many customers visited their website after making the initial purchase or grabbing their business card from the table? I am positive that their website analytics would show a huge bump after this week at the festival! Give us a call, we have some pretty neat ideas for your business too, I promise!