When it comes to Delaware website design and marketing companies, there is no shortage of options for someone who is in the market for a world-class provider. There are no less than 10 companies within a very limited area in Delaware and they each have distinct advantages and disadvantages.

Although small, Delaware is fast becoming a hot bed for tech savvy website developers and programmers. The reason behind this shift of brain power is the amount of schools in Delaware that are catering to technology and design-centered education programs. Delaware State University, The University of Delaware, Delaware Technical and Community College, Wesley College and Wilmington University each have maturing programs and a lof of their graduates are staying right here in the state. 10 years ago, it was like pulling teeth to find a good graphic designer or code junkie, don’t even get me started about trying to find someone who knew CSS back then, but times have changed.

Thanks to open source software such as Drupal, Joomla and WordPress, technophiles can learn to code much easier than in the past, with a simple test server. A new install of Drupal or WordPress can be setup in as little as 5 minutes, this is a huge competitive advantage for companies who take advantage of open source website development solutions. This enables us to keep overhead down and focus on website marketing instead of expensive custom programming that is not necessary in the web world anymore, again, times have changed. There are still a few small website development companies around the state holding on to the dream of cashing-in on large, proprietary, complex, and inefficient content management systems, that hold their customer data hostage, but their customer pools are drying up fast as consumers are becoming more educated.

I ran in to the owner of a local Delaware marketing company in Wilmington last week and when we began to speak about website marketing, he confided in me that he couldn’t even send and receive email. This is a problem. This guy runs an entrenched marketing company in Delaware, with a few dozen medium-to-large clients who trust him to make decisions for their marketing and the guy does not understand technology at all. He has a Comcast email address and looked at me like I was an alien when I suggested that he purchase his own domain name so that his email address was more professional. My goal is not to bash the guy, he is awesome and he made some wise marketing decisions for his clients back when newspaper and billboards were “the thing”, but times have changed. Are you marketing to people where they are or where you want them to be?

During hurricane Irene this past weekend, a local news station, WBOC,  was posting updates to Facebook in rapid succession, but each post they made was preempted by a post from people on Twitter. This technology and information sharing shift is not going to change as millennials continue to make buying decisions based on their friends and family member recommendations, rather than psychological buying habits dictated by print marketing and television commercials.

As you shop around for a Delaware Website Design, Website Development and Website Marketing company, please be sure to speak to a human, ask a lot of questions, make sure they know what they are doing and more importantly, make sure they get to know YOU before they start telling you what you need to do. There are no one-size-fits-all solutions to marketing now. The marketing books are being re-written as you are reading this; those of us who are ahead of the technology curve are making money for our clients. How is your business doing?

Contact us today to know more about our Marketing and Website Development related services OR Call us at 1-302-526-0777 to start the process now.