Interactive Marketing is the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation.

One definition of interactive marketing comes from John Deighton at Harvard, who says, “interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us.”

Interactive marketing is not synonymous with online marketing, although interactive marketing processes are facilitated by internet technology. The ability to remember what the customer has said is made easier when we can collect customer information online and we can communicate with our customer more easily using the speed of the internet. Amazon.com is an excellent example of the use of interactive marketing, as customers record their preferences and are shown book selections that match not only their preferences but recent purchases.

Interactive Marketing allows customers and prospects to participate in the process of building a brand’s image in a certain market or target group’s minds. Thanks to the consumer’s ability to “interrupt” a brand’s communications and to complement or modify its messages to fit his or her perception, the process of building the brand itself is crowd sourced among its main target group, with or without the brand manager’s intervention.

We can help your brand thrive in this social market.

Contact us today to know more about our Interactive Marketing and Website Development related services OR Call us at 1-302-526-0777 to start the process now.