We love writing for the web!
Keep it fresh, simple, relevant, original, and constant.
Unlike conventional writing for books, magazines and print advertising, writing on the web is indexed and ranked by automated robot programs, better known as search engines. This means that in order for your website content (text, images & video) to be findable, it has to be formatted in a way which the search engines can understand.
We understand that website copywriting is a delicate dance between getting your message out to your target demographic, getting website visitors to perform an action (buy your stuff, fill-out a form, send an email, etc.,), and making the content findable by users who are typing terms in to Google, Yahoo, Bing and any of the thousands of other hybrid search engines out there.
We like to write content that is optimized for the web, but we feel it should also highlight your corporate culture; this is your chance to communicate to potential customers one-on-one. The text on your website should answer any and all questions someone might have about your company, services, and product(s), but without being overly verbose or technical. Save the geek-speak for the downloadable technical documents, videos and tutorials.
On average, website visitors will spend only a few seconds scanning a page for key words or terms they are looking for. When they find the word(s) they are looking for, website visitors will typically read the associated paragraph. If they find what they are looking for in the paragraph or two they read, and it does not include a lot of hyperbole, you have just taken a step towards gaining their trust.
Our search engine optimization copywriting service is 100% custom tailored to each campaign we engage in. We DO NOT automate the writing process and we DO NOT simply add long-tail keywords to your existing website text. We take the time to perform comprehensive market analysis, penetration testing, and we gather keyword analytics data. We then tailor a solution that is unique to your company, product and services; even if your company is in a highly competitive market, we promise to make you stand out!
It’s important to understand that no company can guarantee placement in the search engines, anyone who does guarantee placement or ranking in Google, Yahoo or Bing, is not being honest.
We work with our clients every day to gain competitive advantage over time; this service is not a silver bullet.
Contact us today to know more about our SEO Copywriting and Website Development related services OR Call us at 1-302-526-0777 to start the process now.